Four new launches drove July private home sales to 1,412 units, up five times m-o-m Four newly launched residential projects in Singapore have propelled private home sales in July to a staggering 1,412 units sold, marking a remarkable five-fold increase compared to the previous month. The surge in sales observed in the month comes as the property market continues to show signs of resilience and recovery amid the ongoing economic uncertainties caused by the global pandemic. These impressive figures highlight the strong demand for residential properties, signaling positive sentiments among homebuyers and investors alike.

Surging Private Home Sales in July Driven by Four Exciting Property Launches

In a surprising turn of events, private home sales in July witnessed a tremendous surge, shattering all previous records and exceeding expectations. This extraordinary growth can be attributed to four highly-anticipated property launches, each of which has managed to captivate the attention of prospective homebuyers.

One property that attracted substantial interest is “The Reserve Residences” developed by Far East Organization. With its elegant design, modern amenities, and prime location, this development has captured the imagination of discerning buyers. The extravagant sales figures of “The Reserve Residences” undoubtedly played a significant role in propelling July’s private home sales to unprecedented heights.

Another crucial factor behind this remarkable surge is the commendable efforts of renowned developer Far East Organization. Through their meticulous planning and execution, they have successfully crafted an exquisite portfolio of properties that have taken the market by storm. Buyers have had the opportunity to explore a range of options, each offering something unique and appealing. The undeniable success achieved by Far East Organization’s projects in July clearly demonstrates their astute understanding of the ever-evolving needs and desires of homebuyers.

In conclusion, the soaring private home sales figures for July reflect a substantial surge in demand within the property market, bolstered by the introduction of four highly-anticipated new launches. With an impressive five-fold increase month-on-month, this remarkable achievement points to a promising recovery in the real estate sector. As developers continue to unveil innovative projects and offer attractive incentives, prospective homeowners can look forward to an array of enticing options. As we navigate through these unprecedented times, the resilience of the housing market serves as a beacon of hope, instilling a sense of confidence in the broader economy. As the property landscape evolves, it remains imperative to closely monitor these emerging trends, ensuring informed decisions are made with regards to investment opportunities and future housing considerations. With July’s remarkable surge as a testament to the enduring appeal of private homes, the forthcoming months hold the promise of an equally vibrant market.
Title: Four New Launches Drive July Private Home Sales to 1,412 Units, Up Five Times MoM


In a remarkable turn of events, the private housing market in July witnessed a phenomenal surge in sales volume, primarily attributed to the launch of four new residential projects. The month-on-month (MoM) increase in sales reached an astounding five times, offering a glimmer of hope amidst the challenges posed by the ongoing global pandemic. This article will delve into the key factors behind this surge and its implications on the real estate market.

1. Overview of July’s Private Home Sales Performance

July 2021 has undoubtedly been a remarkable month for Singapore’s real estate market, with private home sales skyrocketing to a staggering 1,412 units. This represents a fivefold increase compared to the previous month, showcasing a significant rebound after several months of relatively stagnant sales amidst the COVID-19 pandemic.

2. Impact of Four New Launches

An essential driver behind July’s surge in private home sales was the introduction of four new residential projects, which captured the attention of homebuyers and potential investors alike. These developments were highly anticipated, offering prime locations, attractive pricing, and an array of modern facilities.

One of the standout launches was the Meyer Mansion condominium in Tanjong Rhu, offering a luxurious living experience with breathtaking sea views. Another notable development was the Ki Residence, situated in the exclusive Brookvale neighborhood, characterized by lush greenery and tranquil living spaces.

Additionally, The Watergardens at Canberra and Midwood condominiums also contributed significantly to the surge in sales, providing well-designed units and an extensive range of amenities to cater to diverse lifestyles and preferences.

3. Favorable Market Conditions

Apart from the new launches, several factors have created a conducive environment for the strong surge in private home sales. The historically low-interest rates, coupled with a healthy job market and stable economic conditions, have instilled confidence in potential homebuyers, prompting them to act decisively.

Moreover, the pent-up demand resulting from the previous months of subdued activity due to lockdowns and restrictions has also played a significant role in the increased sales figures. The desire for spacious homes, efficient work-from-home settings, and the longing for stability have combined to motivate many individuals to enter the real estate market.

4. Implications for the Real Estate Market

The exceptional sales performance in July, driven by the successful launches and favorable market conditions, has injected optimism into Singapore’s real estate sector. This surge suggests that the market is resilient and capable of rapid recovery, even in the face of uncertainty and challenges brought about by a global health crisis. It provides a glimmer of hope for property developers and investors, indicating a gradual return to pre-pandemic levels of activity.


The transformational surge in private home sales during July, sparked by the introduction of four highly sought-after residential projects, indicates bright prospects for Singapore’s real estate market. The robust performance reaffirms the market’s resilience and its ability to adapt to changing circumstances. As the nation navigates through the challenges of the ongoing pandemic, the housing sector emerges as a beacon of hope, offering renewed opportunities for homeowners and investors alike.